Rembrandt Is Dead VR/AR/XR Brand Magazine App | Case Studies | NINJAR

CASE STUDY

Augmented Magazines

3D | VR | AR | PRINT

Printed magazines still carry a certain weight with their physical and emotional presentation. But they are also terrible at conveying realism, interaction or anything 3D. For this reason we recommend augmenting any printed communication with AR features to delight the customer and utilise the advantages of the digital age.

Augmented magazines bridge the gap between traditional printed brand communications and today's digital age. The printed magazine still allows for a more permanent, physical presence and brings a certain prestige that comes with that medium. However an augmented, digital version of the magazine available as an mobile app offers many more advantages.

Physical and Digital Magazines

Bridging the Gap

Finding the best way to combine the physical and digital worlds is where Ninjar excels. We take pride in using all technology - be it the printing press or the mobile phone - to deliver astonishingly cool experiences to the customer.

When working with the Architect firm, 'Rembrandt is Dead', a printed magazine was combined with a mobile app to display the same artwork in printed 2D and interactive 3D using mobile AR and VR tech.

Augmenting the magazine with digital information

Working with printed images allows us to link digital content to the physical location of the magazine. This technique is called 'Marker Based AR'.

To make te magic happen we take a photo of the magazine page, then process it with computer vision techniques so a mobile camera can quickly decide which page it is looking at, how far it is away, and how it is rotated. After a quick bit of math we can then display the 3D object exactly where it needs to be so it pops out of the magazine - and sticks to it. The magazine page then becomes the controller to move and rotate the 3D image.

Turning the magazine into a VR Device

Once we have the magazine in a digital form, as an App, we can offer experiences to the user that is impossible with just a paper magazine - such as VR. A special page taken from the printed magazine can be folded up to create a VR headset for the user. This flat-packed device holder was at the back of the magazine and turns the users mobile phone into a full 3D 'Google Cardboard' headset.

Taking the Physical into the Digital

The magazine content was also available as a stand alone App. These 'e-magazines' are mobile apps that have a similar feel to a normal printed magazine, but with the advantages of being a familar format for the end user, whilst still having retaining digital advances such as mass disbribution via the App Stores, instant updates and better customer feedback channels.

Panoramic 3D - When seen through the Magazine's VR Headset it becomes 3D

In the E-Magazine app we used a technique to show 3D objects without the user needing to have the printed magazine. This is great for the case when the user downloaded only the app, or maybe left the magazine at home. Here we have the option to place 3D objects (such as building or village) on the table or floor to look at

In summary

Our internal technology pipeline, experience with working architects, and attention to detail ensures we can quickly create e-magazine and other print augmentations quickly and to a high standard.

NINJAR makes small scale projects like these much more viable, efficient and cost-effective - saving you valuable time and money by cutting out the middleman. If you have physical products or printed materials that need to be augmented and made into VR, get in touch today for a free consultation.

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